In the past five years, China's silk industry has made remarkable achievements in structural adjustment, scientific and technological progress, brand building and cultural inheritance. In 2011 ~ 2015, the cumulative sericulturist direct revenue of 111.54 billion yuan, the scale above enterprise output value 641.3 billion yuan, pure silk goods exports of $16.6 billion, for the rich peasants poverty reduction, protect the ecological and economic prosperity has made important contributions.

Influenced by traditional export markets shrinking and international competition, "twelfth five-year" period, the pure silk goods exports is slightly down the period of "11th five-year plan", annual exports of $3.32 billion, 2.2% lower than during the period of "11th five-year plan". Silk enterprises have stepped up efforts to expand emerging markets. In 2015, 183 countries and regions of China's silk goods were exported to China, 30 more than in 2010.

With the steady improvement of the residents' consumption level, silk quilt, silk home textile, silk fabric, silk, silk gifts of silk products consumption gradually heating up, sale in domestic market share continue to improve. The "Internet plus silk" sales model has gradually matured, with the rapid growth of online silk consumption and the release of market potential.

During the 12th five-year plan period, the "cultural + brand" integrated development model has achieved initial results. Private capital and industrial enterprises have invested in the construction of silk museums and cultural and creative parks. Silk industry tourism and cultural tourism are in the ascendant. Traditional folk silk techniques such as shu jin, song jin, yunjin, and yunjin have been passed down and excavated, and the silk intangible cultural protection has achieved remarkable results. The industry has conducted a series of the overall campaign, leading enterprises intensify efforts to acquire foreign brands, cultivating brand consumer groups, with national characteristics and traditional culture as the core system is gradually formed with independent brand of silk. The success of China's first international standard for the development of raw silk electronic testing marks a historic breakthrough in the standardization of industry. Many professional exhibitions and international BBS have been held, and the communication platform has been set up for the promotion of domestic and foreign industry cooperation. The cooperation of various levels at home and abroad has continued to deepen.

In recent years, silk enterprises have further expanded the domestic silk consumption market. We will promote the upgrading of the silk consumption structure with the emphasis on personalization, customization, high quality and "commodity + service". Innovate marketing mode, build professional marketing network and modern logistics system. We will actively integrate into the Internet economy and promote the integrated development of non-store retail and online and offline services.

Many enterprises intangible cultural heritage projects and traditional silk skill in apparel production, historical and cultural elements and the market demand will be silk organic fusion, improve the comprehensive value of silk products.